The eLearning Center for Gatlin Education Services

This business management certificate program is perfect for a business owner, entrepreneur or anyone seeking to learn the essentials in business and management. If you are thinking of starting a business or pursuing an MBA, learn the essentials here! The business management certificate program consists of 12 separate modules geared to providing the vital information in a timely manner designed to fit your busy work and family schedules. This program will provide you with an understanding of financial and accounting terms, the successful negotiation strategies for most environments, and any necessary issues in the management of the marketing process, employment law, compliance and regulatory requirements, as well as licensing, permits and taxes, and successful negotiation strategies for most environments.

By completing the business management certificate program, students will:

• Understand financial and accounting terms
• Know the entire marketing process, including the role of ethics and technology.
• Develop practical and managerial skills
• Explore some of the more important topics in running the operations of a business in accord with legal requirements.
• Learn the basic tax issues that are important to business; whether the business is a sole proprietorship, partnership or corporation.
• Understand the process of negotiating, evaluate negotiation styles and consider successful negotiation strategies for most environments.
• Know the seven management disciplines essential to management and business success.

I. Financial/Accounting Management
a) Introduction and Overview
b) Importance of Financial Statements
c) The Balance Sheet
d) The Income Statement
e) Statement of Cash Flows
f) Financial Ratios
g) Conclusion

II. Marketing Management
a) Introduction and Overview
b) Marketing Goals
c) The Marketing Plan
d) The Marketing Mix
e) The Marketing Budget
f) Marketing Implementation
g) Technology and Marketing
h) Summary

III. Strategic Management in Operations
a) Introduction and Overview
b) Definitions and Business Models
c) Categories of Strategies
d) Strategic Planning Models
e) Creating Strategic Alternatives
f) Implementation
g) Conclusion

IV. Legal Issues in Operations
a) Introduction
b) Sources of Law
c) Agency and Employment Law
d) Torts Law
e) Sales and Products Liability
f) Intellectual Property
g) Ethics
h) Summary

V. Legal Aspects of Contracts
a) Introduction and Overview
b) What is a Contract
c) Elements of a Contract
d) Duties and Obligations
e) What is the Deal?
f) Legal Representation
g) Good Faith and Conclusion

VI. Tax Issues
a) Introduction
b) Methods of Accounting
c) Income and Expenses
d) Depreciation
e) Property Dispositions
f) Types of Entities and Tax Returns
g) Summary

VII. Organizational Development and Change
a) Introduction and Overview
b) The Culture of an Organization
c) Types of Culture
d) Organizational Change
e) The Human Side of Change and Resistance
f) Summary

VIII. Negotiating Strategies
a) Introduction
b) Steps in Negotiating
c) Tools in Negotiating
d) Types of Negotiations
e) Personality Types
f) Preparing for Negotiations
g) BATNA and Summary

IX. Business Best Practices
a) Introduction and Overview
b) Definitions
c) Questions for Discussion
d) Benchmarking
e) Resources
f) Understanding the Process
g) Conclusion

X. Organization Leadership and Decision-Making
a) Introduction and Overview
b) What is a Leader
c) Sources of Power in Leadership
d) Leadership Theories
e) Transformational Leaders
f) Decision-Making and Empowerment
g) Accountability
h) Summary

XI. Project Management for Executives
a) Modern Project Management
b) Project Management Context
c) Project Management Life Cycle
d) Successful Project Managers
e) Project Management Methodology
f) Project Management Processes and Practices

XII. Seven Management Disciplines
a) Introduction and Overview
b) Strategy Management
c) Human Resource Management
d) Technology Management
e) Production and Operations Management
f) Sales and Marketing Management
g) Financial Management
h) Risk Management
i) Summary

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