The eLearning Center for Gatlin Education Services

Begin an exciting and rewarding career with the ppc course from The eLearning Center.

Pay Per Click Marketing (PPC marketing) is a sub-set of Search Engine Marketing and refers to a specific type of advertising where you pay a search engine every time a potential customer clicks on your ad. These ads appear on search engine results pages and sometimes on the pages of sites within a search engine’s network of partners.

PPC services are a way of promoting your site by paying for the extra exposure, rather than relying solely on your site's search engine ranking as determined by the search engine’s algorithm and the search engine compatibility of your site design.

The Pay Per Click Marketer training series has been developed in direct response to the skyrocketing growth of the paid search engine industry.

Our ppc course is ideal for busy working professionals and full time students and our open enrollment policy allows you to begin your training at any time.

No longer the territory of geekdom, ppc marketing has exploded into the mainstream over the past few years and businesses are falling over themselves to get seen by online searchers. And they'll pay big bucks to search engines for the privilege. Search giants like Google, Yahoo and AOL can't fail to make money because everybody wants a bit of the search action.

A job in the paid search industry can be unbelievably lucrative. As noted recently by Jennifer Laycock of Search Engine Guide, "There are quite literally more jobs than there are skilled marketers and salaries can skyrocket to almost embarrassing levels."

Job candidates who hold specific industry certification in PPC Marketing may well have an edge over their fellow applicants when it comes to interview selection. The Pay Per Click Marketer series is a bundle of 3 courses designed for persons who want to jump-start their career path in the fast-paced search engine industry.

The PPC course series consists of the following 3 individual courses:

1. PPC Marketing 101
2. PPC Marketing 201
3. Keyword Research 101

I. Pay Per Click Marketing 101
a. In Introduction to Pay Per Click Marketing
b. Pay Per Click Campaign Preparation
c. An Introduction to Google AdWords
d. How to Set Up and AdWords Account
e. An Introduction to Yahoo! Search Marketing
f. How to Set Up a Yahoo! Sponsored Search Account
g. Keyword Research for PPC Campaigns
h. Ad Copy Creation for PPC Campaigns
i. Landing Page Creation for PPC Campaigns
j. PPC Campaign Conversion & ROI Measurement

II. Pay Per Click Marketing 201
a. An Overview of PPC Marketing
b. Pay Per Click Search Engines
c. Key Elements of a Successful PPC Campaign
d. Building Effective PPC Ads
e. How to Structure Your PPC Campaign
f. Effective PPC Bidding Strategies
g. How to Create Killer Landing Pages
h. Tracking PPC Conversions
i. A/B Split Testing
j. How to Measure ROI on PPC

III. Keyword Research 101
a. An Introduction to Keyword Research
b. Keyword Research Basics
c. Campaign Requirements Gathering
d. Keyword Research Tools
e. Digging for Keywords
f. Narrowing Down Your Keyword Selections
g. Integrating Your Keywords
h. Using Keywords in PPC Campaigns
i. Tracking Your Keyword Traffic
j. Tweaking and Testing Your Keywords